American Dream In the 1920s Essay Example for Free

American Dream In the 1920s Essay In the 1920s, many Americans were trying to achieve the infamous â€Å"American Dream.† The dream was to be rich, successful, happy, and one of the social elites. However, even though this was the dream for Americans in the 1920s, the general standard has changed over the years into the present time. Since the 1920s, the dream of putting a high emphasis on an individualistic and materialistic life has evolved into a present day dream of working hard, holding a well-paying job, and raising a family. The 1920s was an era of declined social and moral values, as shown by its increased pursuit of pleasure. When World War I ended in 1918, the young Americans who had fought the war became deeply disillusioned, as the battles that they had just fought in made the Victorian social morality of the early 1920s seem like hypocrisy. This caused those that had fought in the war to not care as much about upholding traditional morals. Also, since World War I was the â€Å"war to end all wars,† Americans were quite optimistic during the 1920s. The uncontrolled satisfaction that led to self-indulgent parties and wild jazz music resulted ultimately in the corruption of the American dream, as the uninhibited desire for pleasure exceeded other, less important goals. Americans’ pursuit of pleasure in the 1920s resulted ultimately in a decline in values. Many of the values of today’s dream are similar to those of the 1920s. The dream today does consist of pleasure and happiness. However, the dream of the 1920s was to put a much stronger emphasis on it than today’s dream does. The values and morals today are also more widely accepted by the general public. An example of this is women wearing bathing suits to a public beach. In the 1920s, it was bad enough that those bathing suits were even the l east bit revealing. Today, however, it is perfectly acceptable for women to wear bikinis to a public beach, which are much more revealing than those of the 1920s. This is because the standard has gradually changed over time. Many of the values of the 1920s were extremely new and deviated from the norm greatly. The â€Å"new† values crashed right into the 1920s with the emergence of the flapper, a new generation of women who bobbed their hair, wore short skirts, and listened to jazz music. People had no time to adapt to these values. On the other hand, the values of the modern American dream were gradually incorporated. Americans today have been around these values long enough that they are now accustomed to them. During the 1920s, family life was both similar and different than it is now. Advancements in industrial production and technology enabled ordinary Americans to acquire what once had been unattainable luxuries, such as automobiles. These luxuries that were part of everyday family life in the 1920s are still part of the dream today. There are, however, differences between family life of the 1920s and modern family life. In the 1920s, husbands were the â€Å"breadwinners† for their families. While the men were at work, their wives cooked, cleaned, and looked after the home. Wives also did most of the raising of the children. Women in the 1920s did hold jobs, but that was something more for young, single women. Married women typically did not obtain a job because it would cause them to take their focus off of taking care of their family. The dream today is that both men and women perform equal shares of raising the family. Instead of just the men holding jobs, women also hold jobs today. Instead of just the women caring for the home and children, men also take part. Through these efforts, Americans can hope to achieve the part of the dream of raising a family. Throughout the 1920s, Americans went on a spending spree. The rise of the stock market led to a sudden increase in the national wealth and created a society full of materialism. People began to consume and spend more than ever, and they had the idea that money and popularity would solve everything. A person from any social background could, potentially, strike a fortune. Speculators and industrialists who achieved the American dream in the 1920s of â€Å"getting rich† were labeled the â€Å"new money.† The aristocracy disliked the new money. The so-called â€Å"old money,† families that had always had money that was passed down from generation to generation, felt that the â€Å"get rich quick† ways of earning money were not as fulfilling as the traditional ways. Today, money is valued differently than it was in the 1920s. The dream is not centered so much around money as it used to be. Yes, money is still just as important, but people nowadays keep other goals in mind other than just earning money. The dream today consists of having a job that pays well and that is enjoyable, not just a job that only pays well. Another part of the American dream that women had in the 1920s was equal rights with men. The ratification of the Nineteenth Amendment in 1920, which allowed women the right to vote, helped them come even closer to having equal rights with men. In the dream today, women seem to not be as concerned about women’s rights as they did in the 1920s. This is due to the fact that most of the work that needed to be done has already been done, such as the women’s rights movement and the ratification of the nineteenth amendment. Today, on average, women earn 77 cents for every dollar that men earn. Women still hold far less ownership, CEO, and other high positions within companies than men. These two facts are evidence that work still remains in the struggle for equal rights for women. However, women definitely came a long way and it is only a matter of time before they are equal with men, for most of the work has already been done. In the 1920s, there seems to have been an American dream that everyone was trying to achieve. Many people looked and some still do look toward this as a model for their own individual American dreams. However, even though this might have been the dream for many Americans in the 1920s, the general standard sure has changed over the years into the present time. Since the 1920s, the dream of putting a high emphasis on â€Å"materialistic† life has evolved into a present day dream of working hard, holding a well-paying job, and raising a family.

My Antonia Essay: The Role of Women -- My Antonia Essays

The Role of Women in My Antonia  Ã‚        Ã‚   In her novel, My Antonia, Cather represents the frontier as a new nation. Blanche Gelfant notes that Cather "creat[ed] images of strong and resourceful women upon whom the fate of a new country depended" . This responsibility, along with the "economic productivity" Gilbert and Gubar cite (173), reinforces the sense that women hold a different place in this frontier community than they would in the more settled areas of America.      Ã‚  Ã‚  Ã‚   One manner in which this unusual place can be seen is in the women's privileged relationship to the land in the text. While Jim Burden attends school, it is Antonia who shapes and works the new land that the pioneers inhabit, going "from farm to farm" to fill the need for agricultural hands (111). While Otto and Jake fill this need early in the text, it is predominantly Antonia's cultivation of the land that is followed throughout the remainder of the text. Similarly, the concrete contributions of the "hired girls" stand in pointed contrast to the invisible and/or passive employment of male characters such as Mr. Harling.      Ã‚  Ã‚  Ã‚   In the same way, Jim recognizes that it is the "hired girls" like Antonia who will form the backbone of the society when the next generation comes: "the girls who once worked in Black Hawk kitchens are to-day [sic] managing big farms and fine families of their own; their children are better off than the children of the women they used to serve" (150-1). These assertions--of the women's direct involvement of the development of the region, both agriculturally and socially--highlight an important point: "it is insufficient to think of nationalism affecting gender in a one-way relationship" (Walby 237). In other words,... ...Own: Attitudes Toward Women in Willa Cather's Short Fiction." Modern Fiction Studies 36:1 (Spring 1990): 81-89. Mosse, George. Nationalism and Sexuality: Respectability and Abnormal Sexuality in Modern Europe. New York: Howard Fertig, Inc., 1985. Ryan, Maureen. "No Woman's Land: Gender in Willa Cather's One of Ours." Studies in American Fiction 18 (Spring 1990): 65-75. Summers, Claude J. "'A Losing Game in the End': Aestheticism and Homosexuality in Cather's 'Paul's Case.'" Modern Fiction Studies 36:1 (Spring 1990): 103-119. Walby, Sylvia. "Woman and Nation." Mapping the Nation. ed. Gopal Balakrishnan. New York: Verso, 1996. 235-254. Woolf, Virginia. Three Guineas. London: Hogarth Press Ltd., 1938. Wussow, Helen. "Language, Gender, and Ethnicity in Three Fictions by Willa Cather." Women and Language 18 (Spring 1995): 52-5.          My Antonia Essay: The Role of Women -- My Antonia Essays The Role of Women in My Antonia  Ã‚        Ã‚   In her novel, My Antonia, Cather represents the frontier as a new nation. Blanche Gelfant notes that Cather "creat[ed] images of strong and resourceful women upon whom the fate of a new country depended" . This responsibility, along with the "economic productivity" Gilbert and Gubar cite (173), reinforces the sense that women hold a different place in this frontier community than they would in the more settled areas of America.      Ã‚  Ã‚  Ã‚   One manner in which this unusual place can be seen is in the women's privileged relationship to the land in the text. While Jim Burden attends school, it is Antonia who shapes and works the new land that the pioneers inhabit, going "from farm to farm" to fill the need for agricultural hands (111). While Otto and Jake fill this need early in the text, it is predominantly Antonia's cultivation of the land that is followed throughout the remainder of the text. Similarly, the concrete contributions of the "hired girls" stand in pointed contrast to the invisible and/or passive employment of male characters such as Mr. Harling.      Ã‚  Ã‚  Ã‚   In the same way, Jim recognizes that it is the "hired girls" like Antonia who will form the backbone of the society when the next generation comes: "the girls who once worked in Black Hawk kitchens are to-day [sic] managing big farms and fine families of their own; their children are better off than the children of the women they used to serve" (150-1). These assertions--of the women's direct involvement of the development of the region, both agriculturally and socially--highlight an important point: "it is insufficient to think of nationalism affecting gender in a one-way relationship" (Walby 237). In other words,... ...Own: Attitudes Toward Women in Willa Cather's Short Fiction." Modern Fiction Studies 36:1 (Spring 1990): 81-89. Mosse, George. Nationalism and Sexuality: Respectability and Abnormal Sexuality in Modern Europe. New York: Howard Fertig, Inc., 1985. Ryan, Maureen. "No Woman's Land: Gender in Willa Cather's One of Ours." Studies in American Fiction 18 (Spring 1990): 65-75. Summers, Claude J. "'A Losing Game in the End': Aestheticism and Homosexuality in Cather's 'Paul's Case.'" Modern Fiction Studies 36:1 (Spring 1990): 103-119. Walby, Sylvia. "Woman and Nation." Mapping the Nation. ed. Gopal Balakrishnan. New York: Verso, 1996. 235-254. Woolf, Virginia. Three Guineas. London: Hogarth Press Ltd., 1938. Wussow, Helen. "Language, Gender, and Ethnicity in Three Fictions by Willa Cather." Women and Language 18 (Spring 1995): 52-5.         

Enlightenment philosopher Essay

John Locke (1632-1704) was an Enlightenment philosopher. Some authors define him as â€Å"the philosopher of freedom† and â€Å"the father of English empiricism and liberalism†. His ideas and concepts about social structure, social consent and human natural rights determined development of political philosophy and republican democracy. John Locke was an Oxford scholar. His teachers were famous British scientists including chemist Robert Boyle who probably taught him about atomism. John Locke was medical researcher and physician, philosopher and pedagogue, economist and ideologue for a revolutionary movement. His career was associated with name of the First Earl of Shaftesbury who was a Lord-Chancellor of England. When Locke emigrated to the continental Europe he studied Cartesian philosophy in France and become acquainted with William of Orange who later became English King. Locke came back to England only in 1689 and took up many official posts but devote much more time to his scientific studies. Contemporaries knew Locke as an economic writer and opposition political activist. Locke was an ideologue of constitutional monarchy and division of powers. He was an opponent of theories of divine origin of the royal power. He was a friend of Isaac Newton and Robert Boyle and an early member of the Royal Society. The principles of Locke’s philosophy were the ideological basement for Great French and American Revolution. John Locke together with Francis Bacons was a founder of empiricism theory. He assumed that human mind at the birth is like â€Å"blanc paper† and only experiences through trials and errors form ideas and knowledge. This theory was described in Locke’s â€Å"Essay Concerning Human Understanding† and had impact on the development of behaviorism. Lock started to write his main work â€Å"Essay Concerning Human Understanding† in 1671, but published it only in 1690. Why he wrote it? Essay present the fundamental principles of his philosophy, it’s the culmination of his reflection on the origins of human knowledge. Essay contains of four books: â€Å"Of innate notions†, â€Å"Of ideas†, â€Å"Of words† and â€Å"Of knowledge and probability†. This philosophic treatise is written in archaic style but it still easy to read because of the use of dialogue form and clear argumentation. Locke devoted much of the Essay to an extended argument that human ideas and understanding are ultimately derived from experience. Before scientists suggested that some ideas could be innate. Actually, Locke proposed new theory of knowledge. Essay is an answer to the question: â€Å"Where do we get ideas which are the content of our knowledge? † The first chapter of the first book is named as â€Å"No innate speculative Principles†. It consists of twenty eights paragraphs. The name of chapter reflects its content. The chapter is opened with discussion â€Å"how men, barely by the use of their natural facilities, may attain to all the knowledge they have without the help of any innate impressions†. Locke wrote about the importance of speculative and practical principles and gave examples of them to show that â€Å"universal content proves nothing innate†. He used humor to show that nothing on the mind is naturally imprinted when speak about children understanding. To show impossibility of innate concepts and sensations he used dialectic that helped reader to understand that only experience could generate ideas. Just some examples of his logic. In the paragraphs 6-12 he explained that if all people have innate ideas but later they will come to know things upon the use of own reason then innateness is loosing its sense. He wrote about peculiarities of child’s mind: â€Å"after they come to the use of reason, those general abstract ideas are not framed in the mind, about which those general maxims are, which are mistaken for innate principles, but are indeed discoveries made, and verities introduced, and brought into the mind by the same way, and discovered by the same steps, as several other propositions, which nobody has ever so extravagant as to suppose innate†¦ † In 15th section of the chapter author outlines his theory of knowledge origin. He showed the sketch of new theory and how it could be applied to the particular and general ideas, to the memory, names, abstraction and language. He noted that universal concepts came from self-evidence, not innateness (Ch. 1, 18) and that less general ideas (he called them â€Å"propositions†) are known â€Å"before. universal maxims. He insists that theory of innate ideas is fruitless because innateness cannot be applied to mathematics and other complicated fields of human knowledge. In 24-27th sections he wrote that ideas cannot be innate because they are not â€Å"universally assented to†. In the last paragraph of the chapter Locke wrote: â€Å"Upon the whole matter, I cannot see any ground to think †¦ speculative Maxims innate: since they are not universally assented to; and the assent they so generally find is no other than what several propositions, not allowed to be innate, equally partake in with them: and since the assent that is given them is produced another way, and comes not from natural inscription, as I doubt not but to make appear in the following Discourse. And if these â€Å"first principles† of knowledge and science are found not to be innate, no other speculative maxims can (I suppose), with better right pretend to be so. † Locke is a propagator of ideas that abstract speculative principle cannot be innate. He attacked the theory that human mind is born knowing certain things. It was revolutionary for the late XVII century and John Locke’s Essay Concerning Human Understanding have had great impact on the history of philosophy and society. His studies of the nature and grounds of knowledge especially with reference to its limits and validity and his polemics with adherents of stagnant views on the nature of knowledge stimulated development not only of epistemology but all fields of science. Locke’s ideas played at least some part in the formation of revolutionary thought in France and American colonies. Of course, not only â€Å"Essay Concerning Human Understanding† influenced on social history of those and many other countries but this trait liberated mind of other researchers. References 1. Essay Concerning Human Understanding 2. Johne Lock Wikipedia on-line 3. Stanford Encyclopedia of Philosophy

Internet Lingo Essay

Internet lingo or Internet slang (also known as ‘netspeak’) refers to a set of words, phrases, and acronyms used primarily in casual communication over the Internet. Its elements were created and made popular by Internet users themselves. Characteristic of netspeak are acronyms for phrases, like â€Å"LOL† (laughing out loud), â€Å"ROFL† (rolling on the floor laughing), and â€Å"OMG† (oh my god. Netspeak has expanded to include full words as well—words like â€Å"blog†, â€Å"flame†, â€Å"online†,   and â€Å"haxor† are only a few of the many words that the Internet has given birth to. A special set of Internet lingo, called â€Å"emoticons†, or â€Å"emotion icons†, also exists. These are the familiar â€Å"smileys† like â€Å":)† or â€Å"=)†, wherein the colon or the equals sign stand for the eyes, and the parenthesis symbol the mouth. The exact date of the first usage of Internet slang is somewhat difficult to determine, but its beginnings can be traced back to the 1980s, during the days of Usenet (Anderson 1996). They were perhaps meant to ease the load on users to type so much so they could say more in a smaller amount of time and effort, and was also perhaps a means to signify their statuses as Internet users. From there, it spread all across to what the Internet is today—from message boards, to chatrooms, to instant messaging—it has become a ubiquitous language in the World Wide Web, understood by any Internet user. One of the original purposes of Internet lingo (which it still serves well even today) it to save the user a few keystrokes. The reason why a large part of Netspeak consists of cryptic acronyms is exactly this. For instance, an Internet user in the middle of a chat, needs to leave abruptly, but is not disrespectful as to leave his friends without so much as saying a word. He would like to say that he will talk to them some other time, but â€Å"talk to you later† is such a long phrase that may take even longer to type if said user is not very good at typing. Instead, he will type â€Å"ttyl†, which stands for the original message in his mind, and saves himself a few more seconds. His friends, able to decipher his message, acknowledge, perhaps with a â€Å"k† (â€Å"okay†) or â€Å"cu† (â€Å"see you†). Most of Netspeak functions this way, and there are a great many acronyms which stand for equally numerous messages, all serving to save the user some time and effort.   Emoticons were invented to enable Net users to express emotions and feelings over the Internet. Since the users most likely do not see each other while communicating online, emoticons are important when words are no longer enough to express a feeling. The regular smiling face, â€Å":)†, is the most popular, and usually means that the other person is pleased or feels happy. It is difficult to list all of the existing emoticons as there are simply too many, at least one for almost every expression, and even for non-expressions. They, too, can also serve to save some time and a few keystrokes. For example, instead of saying â€Å"I am sad,† the user can simply use â€Å":(â€Å". Or, he can use them at the end of a sentence to more effectively convey what he feels: â€Å"I am mad at you! >:(â€Å" However, the latter purpose seems to have weakened nowadays—if someone sees the sentence in the previous example, he would not believe that the person is actually angry or displeased; rather, he would think that the person at the other end is using the smiley to achieve a comical effect. Like in any group or subculture, a means to indicate that one understands or one belongs is necessary in order for one to be truly part of that group. This is another purpose of Internet slang: it lets people identify themselves as part of the Internet culture. Like a secret handshake, knowledge of this language is more or less required for one to be a true â€Å"Netizen†Ã¢â‚¬â€an Internet denizen. In fact, one can observe that some groups in the Internet will even go as far as mocking those who has little knowledge about the words or phrases, or if he misuses them. In instances like these, the misinformed user will be referred to as a â€Å"n00b†, a derogatory term derived from the word â€Å"newbie†, which means a newcomer (Wikipedia 2007). With the rising availability, affordability, and popularity of computers and Internet access, Netspeak has found itself a wider user base than ever before. Indeed, this language has become so popular that it has begun to creep into people’s offline lives—popular acronyms like â€Å"LOL† and â€Å"WTF† (both of which can be typed in lowercase, as well as most other Internet acronyms), as well as many of the words can be found in mobile text messages, in television and movies, and even in the spoken language. However, teachers and other academic personnel and proponents are not too keen on this new language. Many people seem to regard this spread of Netspeak as nothing but harmful and degrading to intelligence, especially those of students. Jodi Schenck (Arditti  ¶;3), a high school teacher at the Rothberg Comprehensive High School in Israeli, recounts her students using Netspeak in academic writing: using the symbol â€Å"4† instead of â€Å"for†, using the letter â€Å"u† instead of spelling out â€Å"you†, and acronyms like â€Å"LOL†. It is also difficult, according to Schenck, to prevent the students from doing this (Arditti  ¶;3). To many teachers, like Schenck, Netspeak is corrupting the English language and is detrimental to a student’s intelligence. The problem is that it is so popular, and sometimes people might not be aware of the fact that they are already using them outside of the Internet, or that they are not acceptable in writing. Internet slang, much like regular slang, are only meant for use during casual conversations (or in the case of Netspeak, chatrooms and informal emails and messages). However, some people will disagree. As it resembles a new language on its own, linguists will give it due treatment, and defend it. Professor David Crystal, a linguist, in fact thinks that it is not a corruption but an enhancement to the English language (NPR 2007). He believes that it adds more variety and a wider choice for speakers and non-speakers alike of English by extending the range, expressiveness, and richness of the language. This is yet another purpose of Internet lingo. It may be necessary, however, to limit its use to casual conversations only. Students should still be required to differentiate between formal and informal speech, and when either should be used. Since Netspeak is considered a form of informal speech, it should stay away from formal and academic papers. The adoption of phrases and terms used in the Internet as a form of language is a fairly recent move. Due to its many purposes—as a time-saver, as a way to express feelings and emotions where it was otherwise impossible, as a symbol of belonging, and as an enrichment to the language—Internet slang, Netspeak, or Internet lingo deserves its place in the English language. It serves its purposes well, and are actually quite useful to know, especially now when almost everyone is using the Internet and this form of speech. It may still be confusing to some people, and may be misused at some places, but through proper education, the ubiquity of Internet slang should not pose a threat to corrupt the English language. Works Cited: Anderson, Andrew. â€Å"Usenet History.† The Network Administrator’s Guide.1996. 27 June 2007. . Arditti, Avi. â€Å"When Netspeak Enters Formal Writing, Teachers are Anything but LOL.†   NewsVOA.com. 2007. 25 June 2007.   . Ulaby, Neda. â€Å"OMG: IM Slang is Invading Everyday English.† National Public Radio. 2006. 25 June 2007. Wikipedia. â€Å"List of Internet Slang Phrases.† 2007. 27 June 2007. .

Natural Acid and Base Indicators

Natural Acid and Base Indicators There are many common household products and garden plants that can be used as pH indicators. Most plants contain pH-sensitive anthocyanins, making them perfect for testing acid and base levels. Many of these natural pH indicators exhibit a broad range of colors. Plants You Can Use to Test pH Levels The natural world has given us numerous plants, from beets to grapes to onions, that can be used to test the pH levels of a solution. These natural pH indicators include: Beets:  A very basic solution (high pH) will change the color of beets or beet juice from red to purple.Blackberries:  Blackberries, black currants, and black raspberries change from red in an acidic environment to blue or violet in a basic environment.Blueberries:  Blueberries are blue around pH 2.8-3.2, but turn red as the solution becomes even more acidic.Cherries:  Cherries and their juice are red in an acidic solution, but turn blue to purple in a basic solution.Curry Powder:  Curry contains the pigment curcumin, which changes from yellow at pH 7.4 to red at pH 8.6.Delphinium Petals:  The anthocyanin delphinin changes from bluish-red in an acidic solution to violet-blue in a basic solution.Geranium Petals:  Geraniums contain the anthocyanin pelargonin, which changes from orange-red in an acidic solution to blue in a basic solution.Grapes:  Red and purple grapes contain multiple anthocyanins. Blue grapes contain a monoglucoside of malvinidin, which changes from de ep red in an acidic solution to violet in a basic solution. Horse Chestnut Leaves:  Soak horse chestnut leaves in alcohol to extract the fluorescent dye esculin. Esculin is colorless at pH 1.5 but becomes fluorescent blue at pH 2. Get the best effect by shining a black light on the indicator.Morning Glories:  Morning glories contain a pigment known as heavenly blue anthocyanin, which changes from purplish-red at pH 6.6 to blue at pH 7.7.Onion:  Onions are olfactory indicators. You dont smell onions in strongly basic solutions. Red onion also changes from pale red in an acidic solution to green in a basic solution.Petunia Petals:  The anthocyanin petunin changes from reddish-purple in an acidic solution to violet in a basic solution.Poison Primrose: Primula sinensis has orange or blue flowers. The orange flowers contain a mixture of pelargonins. The blue flowers contain malvin, which turns from red to purple as a solution goes from acidic to basic.Purple Peonies:  Peonin changes from reddish-purple or magenta in an acidic solution to deep purple in a basic solution. Red (Purple) Cabbage:  Red cabbage contains a mixture of pigments used to indicate a wide pH range.Rose Petals:  The oxonium salt of cyanin turns from red to blue in a basic solution.Turmeric:  This spice contains a yellow pigment, curcumin, which changes from yellow at pH 7.4 to red at pH 8.6. Household Chemicals That Are pH Indicators If you dont have any of the materials above at hand, you can also use some common household chemicals to test pH levels. These include: Baking Soda:  Baking soda will fizz when added to an acidic solution such as vinegar, but will not fizz in an alkaline solution. The reaction doesnt readily reverse itself, so while baking soda can be used to test a solution, it cant be reused.Color-Changing Lipstick:  Youll need to test your color-changing lipstick to determine its pH range, but most cosmetics that change color respond to changes in pH (these are different from cosmetics that change color according to the angle of light).ExLax Tablets:  These tablets contain phenolphthalein, which is a pH indicator that is colorless in solutions more acidic than pH 8.3 and pink to deep red in solutions more basic than pH 9.Vanilla Extract:  Vanilla extract is an olfactory indicator. You cant smell the characteristic scent at high pHs  because the molecule is in its ionic form.Washing Soda:  As with baking soda, washing soda fizzes in an acidic solution but not in a basic solution.

Advertising In A Modern World Marketing Essay

Advertising In A Modern World Marketing Essay Advertising in a modern world as today is still considered a very difficult task when the new media channels have reduced the barriers of market penetration and brand knowledge to the consumers. Rather at times the whole concept of launching the brand or a product in the market successfully and sustaining its position through out the times is dependant on how strong does the advertising holds its position in the brains of the consumer. With the amount of products, brands, marketing channels and the ways to inhabit the idea of a new product or the reminder of the old brand to a customer to achieve their sales through advertising is in debate since a long time and most famous among these all is the Strong Versus Weak Theory. Many theorists have argued on the effects of advertising as a Strong or a Weak theory as their center of discussion and among all most prominently the strong debate between by J. P. Jones (1990) and Ethrenberg (1999) is the most popular. The truth as most of the w riter emphasis that the outcome of advertising is untrue and not realistic its success and failure is dependant on the products, the market and the aim of the advertising which makes e every scenario different from the other. As quoted â€Å"Measuring the effectiveness of advertising is much harder than it may seem. To know weather an advertisement is working, you need to first be clear about what it is meant to do. Consumer goods manufacturers take a much simple point of view: that advertising is about creating and then nurturing brands† (The Economist, 1996). The Strong theory argues that the consumer through advertising can be persuaded to switch to a new brand or a product and can create the interest or change of the demands previously engaged, where as the Weak theory argues that the perception or the demand can not be changed but it can be reinforced or â€Å"nudged† to the consumer. There are many other models given which support the argument of Persuasion among which the most important is AIDA – Strong (1925) in addition to the support of the model the theories like Hierarchy of Effects – Lavidge and Steiner (1961) and DAGMAR are always discussed to support the Strong Theory of advertising. Where as, the Weak Theory of advertising purposes its points based on Habits Theory which is supported by the two models given by Ethrenberg (1974, 1997). To understand these arguments it is important to understand the models given in support of the theories and the assumptions given by Persuasion Theory. Persuasion theory assumes that the attitude can be changed through advertising; human beings are always making decisions actively on linear fashion i.e. learn, feel and do. That consumer can be persuaded by giving cues as they are less motivated at times to make active decisions on the information they have. Strong Advertising Likewise AIDA supports the Strong theory as the consumer through advertising is captured or has noticed the prod uct, which later when is interested in the product or the situation would desire would buy the product in resulting as the action. (Strong, 1925). Before that advertising was simply information providing, which maybe true or false or even at time misleading (Turner, 1952).

Historical Information for Midrange computers Thesis

Historical Information for Midrange computers - Thesis Example However, by 1998, IBM again emerged as the major producer of the midrange systems. By the year 2002, client-server platforms and midrange computers almost mingled together technology-wise and expanded the sphere of enterprise spanning storage management. In the contemporary business environment, midrange systems are being used for electronic data interchange, B2B communication, and customer relationship management. These systems are becoming increasingly popular. (Datalink, 2007; Rojas, 2001) Client-Server Architecture Midrange computers have been increasingly incorporated in the client-server architecture, which involves synchronized programs in an IT application. The server provides a service to one or more clients that send requests for it. Midrange computers are thus enabled with database access, web access, email exchange, etc., which are based on this architecture. (Berson, 1996) Shared Resources In client-server model, the clients share the resources like database, hardware, a pplications, etc. through a server. Network computing is an apt example of utilizing shared resources. (Berson, 1996) Advantages and Disadvantages Advantages include distribution of responsibilities and roles in a computer system through numerous independent computers, which facilitates decentralization, redundancy, etc. Replacement, repairing, upgrading, and relocating the components of such systems are easier. Disadvantages include server overload and risk of network intrusion. If the server is down, the whole system is down. Peer-to-Peer Structure This system uses distributive application architecture. The member computers of such a system (or network) are equally powerful. (Subramanian and Goodman, 2005) Shared Systems Shared systems in peer-to-peer structure facilitate file and application sharing without the requirement of a central coordination. Peers are consumers as well as suppliers of the resources. (Subramanian and Goodman, 2005) Advantages and Disadvantages Advantages i nclude higher computing power, storage space and bandwidth. Distributive architecture makes the system robust. However, this system lacks effective mechanisms for file security. If a malicious code enters the system through a network node, the entire network may shatter down. Security/Risk with regards to Midrange Technology Privacy: Since midrange technology is primarily client-server model based, privacy can be ensured by implementing appropriate security policies through the central server. (Newman, 2010; Berson, 1996) Disclosure of Data: Information in storage or during transmission through network resources may be disclosed by hacking, spyware, etc. Encryption can be used to solve this problem. (Newman, 2010) Data Access: Technologies like SQL, XML, Web Services, etc. can be used in the midrange computers to facilitate data access secure. (Newman, 2010) Secure Data Deletion: This is a general issue in the context of computers. Hard disc shredding and multiple overwrites are sug gestible in this regard. (University of Pennsylvania, 2011) Key Management: Midrange computer system can provide secured encryption method through a central server along with effective public and private key management. (Ryabko and Fianov, 2005) Audit Rights: Audit rights can be implemented to midrange computing, which will enhance security through account management, system events tracking, recording logons and